Bruce joined Rubber & Plastics News in 1988 as an assistant editor. He later served as labor editor and senior editor before being named managing editor in 1995. He held that position until being named executive editor in 2013. In his current role he manages the daily operations of the publication, overseeing the print issue, website and email newsletters. In addition, Bruce continues to do some reporting, including covering the hose products beat. Prior to joining Rubber & Plastics News, he worked for three years at a daily newspaper in central Ohio. He earned his bachelor's degree in 1984 from Kent State University.